For our client Ecolkem, at the Salone del Camper in Parma, we realised a space for both value the client’s products and welcome the attendee in a coherent, professional and diving space. The border of the stand is almost entirely closed by a low wall which surrounded the area and stays as expositive desk.

The cupboard is entirely covered with an impactful graphic: it’s like a “lens” to catch the attendees’ attention even for far away and to create visual associations with the trip.

The aim of the project was to create a stand as a meeting point between innovation and functionality.