At the NYLO – Recycled Sunglasses stand on the latest edition of the Mido in Milan, the challenge was to translate the brand’s “eco-friendly” soul into an impactful physical space.

We focused on a sharp colour contrast: the deep black of the structure highlights the vibrant green of the stabilized moss, recalling the recycled origin of the product.

The finishes of the two exhibition bases, made of wood and the integration of digital screens create a perfect balance between craftmanship and technology. A welcoming and essential environment, designed to get the product talking.