At the Wire & Tube in Düsseldorf, we designed and built a stand for GBC Industrial Tools designed to clearly express brand values through a contemporary and functional language.

The concept develops around a clear and dynamic layout, characterized by a strong colour identity that recalls the industrial sector and strengthens the brand’s recognizability. A distinctive element of the project are the two large backlit side walls, which frame the exhibition space and amplify its visibility even from a distance, creating an immediate impact of the visitors.

At the centre of the stand is an orderly and functional exhibition area, designed to enhance the products and make them easier to read. Completing the layout is a more private but perfectly integrated meeting area, designed to welcome visitors and encourage moments of discussion in a professional context.

An essential yet high-performance setup, designed to stand out at the fair, communicate effectively and support the customer’s business activities.