On the Salone del Mobile in Milan, we oversaw the layout of the HIDEO space, developing a project capable of transforming the exhibition stans into a sensorial and immersive experience.

The concept was born from a minimal and sophisticated aesthetic, inspired by a harmonious balance between light, matter and well-being. Light curtains and soft transparencies define the entrance and accompany the visitors inside a soft, essential and welcoming space, where each element contributes to create a feeling of calm and suspension.

The brand’s iconic sculptural tubs become the visual centrepiece of the project, enhanced by delicate lighting and a neutral palette that amplifies the perception of elegance and formal purity.

The integrated greenery, natural materials and fluid management of the open spaces complete the layout, transforming the stand into a true oasis of well-being, perfectly consistent with the brand positioning.

A project where craftmanship, execution precision and design sensitivity meet to shape an authentic and memorable experience.